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Luc Behar

Sales Director

With over 25 years of experience, I am a seasoned professional dedicated to driving business growth through customer acquisition. Throughout my career, I have successfully contributed to the success of businesses of all sizes, from Fortune 500 giants to local SMEs, spanning diverse industries such as manufacturing, services, public sector, finance, international organizations, as well as sports and cultural organizations.


My expertise lies in steering sales, marketing, and business development strategies with consistently remarkable outcomes. I am passionate about growth, forging strong networks, and implementing business acceleration programs. With an exceptional track record of leadership, I have guided companies to higher levels of success.

Areas of Expertise:


• Strategic Sales and Marketing Management


• Business Development and Market Expansion


• Senior and General Management Expertise


• Driving Sales, Marketing, and Business Development Success


• B2B Business Growth in Switzerland, Europe, the Middle East, and Global Markets.




“I thrive on challenges and leverage my extensive experience, industry knowledge, and robust leadership skills to propel organizations to new heights.”

 Luc Behar
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